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WELCOME! To the NEW AGE of Dog Food...

What you feed your dog is a minefield. There are so many products out there on the market that it is hard to know which one/which label to choose.

Do you pick the one with the most colours? noooooo

Do you pick the one that says ''Vet recommended''? nooooo


What you need to do is pick up the bag and read the label on the back. Ingredients of what is in the packet is the most important thing!


Recent research by a leading company in pet food looked into the shopping habits of pet food consumers and their knowledge of the nutritional needs of dogs. The overall result of the survey found that most dog owners are typically uncertain about if they are feeding their dog correctly. Only 2 out of 5 owners felt confident that they are feeding their dog the right nutrition when purchasing their food. A clear factor for owner’s when selecting their pet’s food is the quality of ingredients, with 66% saying that this is a crucial aspect in their purchasing decision. In addition, of the owners surveyed, 90% said an important factor when purchasing food is the preference of their dog, with many saying ‘the food I purchase is a flavour my pet likes.’ These factors correlate with the health and wellness trend in which people are paying closer attention to their pet attitudes, behaviours and health.


With so many different options available on the market, it can become a real dilemma if an owner is unaware of a pet’s nutritional needs. Ultimately leading to an unhealthy and nutritionally unbalanced dog.


So I thought it was time I stepped up and showed you what an AMAZING dog food can be and what it looks like!

This is just one of the flavours in my new SUPERFOOD 65 range!


We have harnessed a variety of known superfoods which provide a massive range of benefits to your dog and combined them with slow cooked meats/fish to retain as much vitamins and minerals as possible. Thus ensuring your dog receives the BEST!


More information on all of the products we have in our range will be coming to you soon! This way you can make an informed decision to better your dogs health and wellbeing.


If you want to check it out for yourself click on the link below and it will take you straight to the shop!



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